Objectives

• Champion the business case for private investment in soil as a capital asset and catalyze public and market-based investments in soil health, with positive outcomes for economic returns and growth, improved productivity and rural livelihoods, climate action and nature

• Driving alignment of key stakeholders to collectively address investment barriers and the soil health investment gap

• Develop and identify tools and mechanisms to support investments in soil health

• Identify funding opportunities

Deliverables

• Case studies: Identify examples to gain investment interest

• Funding: Identify leads for different financing routes (private, public, non-profit)

• Webinars: Provide examples from the ground - realistic and practical framework